Client: ZJBuilt
Project: Create a beautiful, modern and minimal website for a new design + build firm based in Colorado.
End Users: Denver area homeowners looking to hire a local design/build company for a variety of home projects.
My Contribution: Owned project from start to finish. Client meetings, brand kit creation, user experience and user interface design for new site, copywriting/ editing, website build, project management & client presentations.
Problem Statement: ZJBuilt is a brand new company that needs to build credibility, attract new customers, and educate warm leads through a modern, clean and functional new website.
Process
Here’s how I went about this project:
Prepared discovery questions for the client via google forms
Met with the client to further understand their business needs and their users’ needs, posed my questions and discussed general suggestions/direction
Defined site priorities for both the client’s business needs and user needs
Ideated with sticky notes to determine site structure, drew rough sketches and created rough designs in Adobe
Created the live site in Squarespace using the previously created brand style guide
Received feedback from the client via virtual meetings
Finalized the site, conducted informal usability tests, iterated per client requests
Go live!
Ongoing: monitor site analytics; iterate and improve SEO as necessary.
Results
Positive feedback from client on the look and feel of the site; hired again by the team to create another brand’s site
Client’s team is now able to make simple edits and updates to their own site
Prospective customers can now find and contact the company via organic and paid search; radio ads have a place to refer listeners
Portfolio templates are in place for future projects